Cloudy with a Chance of Meatballs
Cloudy with a Chance of Meatballs
Cloudy with a Chance of Meatballs
I was part of the Sony Pictures digital team that helped launch the popular Cloudy with a Chance of Meatballs franchise. It includes two movies and a TV series.
I was part of the Sony Pictures digital team that helped launch the popular Cloudy with a Chance of Meatballs franchise. It includes two movies and a TV series.
I was part of the Sony Pictures digital team that helped launch the popular Cloudy with a Chance of Meatballs franchise. It includes two movies and a TV series.
The Brief
The Brief
Generate public awareness for new animated films based on a well-known book and introduce fresh characters to a crowded market. Furthermore, help Sony Pictures Animation solidify its position as a top animation studio
Generate public awareness for new animated films based on a well-known book and introduce fresh characters to a crowded market. Furthermore, help Sony Pictures Animation solidify its position as a top animation studio
The Solution
The Solution
We developed a comprehensive digital campaign, including websites, ads, online games, and social media. Since the movies were all about food, we teamed up with farms to promote healthy produce in a “Feeding America” campaign.
We developed a comprehensive digital campaign, including websites, ads, online games, and social media. Since the movies were all about food, we teamed up with farms to promote healthy produce in a “Feeding America” campaign.
The Outcome
The Outcome
Both Cloudy with a Chance films were very successful financially and spawned a TV series. Due to the popularity of some of the characters, a series of plush toys was produced.
Both Cloudy with a Chance films were very successful financially and spawned a TV series. Due to the popularity of some of the characters, a series of plush toys was produced.
