Cooking Up a Fun Franchise
Cooking Up a Fun Franchise
Cooking Up a Fun Franchise
From book to blockbusters
From book to blockbusters
From book to blockbusters
Client
Sony Pictures
Industry
Entertainment
Deliveries
Website
Online Games
Social Media
Website
Online Games
Social Media
My Role
Lead Design
Challenge
Challenge
Drive public awareness for animated adaptations of the beloved children's book while introducing new characters in a competitive animation landscape. Additionally, strengthen Sony Pictures Animation's reputation as a premier animation studio.
Drive public awareness for animated adaptations of the beloved children's book while introducing new characters in a competitive animation landscape. Additionally, strengthen Sony Pictures Animation's reputation as a premier animation studio.
Approach
Approach
Launched a full omni campaign, that included site, social media, digital download gifts and more.
Launched a full omni campaign, that included site, social media, digital download gifts and more.
Created targeted digital advertising campaigns.
Created targeted digital advertising campaigns.
Designed engaging online games to build character familiarity.
Designed engaging online games to build character familiarity.
Came up with a series of Halloween-themed spoof posters that expanded the franchise's cultural footprint.
Came up with a series of Halloween-themed spoof posters that expanded the franchise's cultural footprint.
Result
Result
The digital campaign contributed significantly to both films' commercial success, with the franchise expanding into television. The characters' popularity led to merchandising opportunities, including a successful line of plush toys and the success helped establish Sony Pictures Animation's presence in the animation industry.
The digital campaign contributed significantly to both films' commercial success, with the franchise expanding into television. The characters' popularity led to merchandising opportunities, including a successful line of plush toys and the success helped establish Sony Pictures Animation's presence in the animation industry.
