Feast on this! The launch of the popular Cloudy with a Chance of Meatballs franchise. It includes two movies and a TV series.
Feast on this! The launch of the popular Cloudy with a Chance of Meatballs franchise. It includes two movies and a TV series.
The Brief
The Brief
Generate public awareness for new animated films based on a well-known book and introduce fresh characters to a crowded market. Furthermore, help Sony Pictures Animation solidify its position as a top animation studio
Generate public awareness for new animated films based on a well-known book and introduce fresh characters to a crowded market. Furthermore, help Sony Pictures Animation solidify its position as a top animation studio
The Solution
The Solution
The Sony team launched a large digital campaign, including site, ads, online games, and social media. During the Halloween season, I created a series of spoof posters, that helped expand awareness of the films.
The Outcome
The Outcome
Both Cloudy with a Chance with of Meatballs films were very successful financially and spawned a TV series. Due to the popularity of the characters, a series of plush toys was produced.
Both Cloudy with a Chance with of Meatballs films were very successful financially and spawned a TV series. Due to the popularity of the characters, a series of plush toys was produced.