Cooking Up a Fun Franchise
Cooking Up a Fun Franchise
Cooking Up a Fun Franchise
From Book to Blockbusters
From Book to Blockbusters
From Book to Blockbusters
Client
Client
Sony Pictures
Sony Pictures
Industry
Industry
Entertainment
Entertainment
Deliveries
Deliveries
Website
Online Games
Social Media
Website
Online Games
Social Media
My Role
My Role
Lead Designer
Lead Designer
The Ask
The Ask
Drive public awareness for animated adaptations of the beloved children's book while introducing new characters in a competitive animation landscape. Additionally, strengthen Sony Pictures Animation's reputation as a premier animation studio.
Drive public awareness for animated adaptations of the beloved children's book while introducing new characters in a competitive animation landscape. Additionally, strengthen Sony Pictures Animation's reputation as a premier animation studio.
The Solution
The Solution
We executed a comprehensive digital strategy that included:
We executed a comprehensive digital strategy that included:
Developing an immersive official website.
Developing an immersive official website.
Creating targeted digital advertising campaigns.
Creating targeted digital advertising campaigns.
Designing engaging online games to build character familiarity.
Designing engaging online games to build character familiarity.
I created a series of Halloween-themed spoof posters that expanded the franchise's cultural footprint.
I created a series of Halloween-themed spoof posters that expanded the franchise's cultural footprint.
The Outcome
The Outcome
The digital campaign contributed significantly to both films' commercial success, with the franchise expanding into television. The characters' popularity led to merchandising opportunities, including a successful line of plush toys and the success helped establish Sony Pictures Animation's presence in the animation industry.
The digital campaign contributed significantly to both films' commercial success, with the franchise expanding into television. The characters' popularity led to merchandising opportunities, including a successful line of plush toys and the success helped establish Sony Pictures Animation's presence in the animation industry.
