Cloudy with a Chance of Meatballs

Cloudy with a Chance of Meatballs

Feast on this! The launch of the popular Cloudy with a Chance of Meatballs franchise. It includes two movies and a TV series.

Feast on this! The launch of the popular Cloudy with a Chance of Meatballs franchise. It includes two movies and a TV series.

The Brief

The Brief

Generate public awareness for new animated films based on a well-known book and introduce fresh characters to a crowded market. Furthermore, help Sony Pictures Animation solidify its position as a top animation studio

Generate public awareness for new animated films based on a well-known book and introduce fresh characters to a crowded market. Furthermore, help Sony Pictures Animation solidify its position as a top animation studio

The Solution

The Solution

The Sony team launched a large digital campaign, including site, ads, online games, and social media. During the Halloween season, I created a series of spoof posters, that helped expand awareness of the films.

The Outcome

The Outcome

Both Cloudy with a Chance with of Meatballs films were very successful financially and spawned a TV series. Due to the popularity of the characters, a series of plush toys was produced.

Both Cloudy with a Chance with of Meatballs films were very successful financially and spawned a TV series. Due to the popularity of the characters, a series of plush toys was produced.

Industry

Entertainment

Deliveries

Website
Online Games
Social Media

My Role

Lead Designer