District 9

District 9

District 9

I was part of the Sony Pictures digital team that helped launch the popular Cloudy with a Chance of Meatballs franchise. It includes two movies and a TV series.

I was part of the Sony Pictures digital team that helped launch the popular Cloudy with a Chance of Meatballs franchise. It includes two movies and a TV series.

I was part of the Sony Pictures digital team that helped launch the popular Cloudy with a Chance of Meatballs franchise. It includes two movies and a TV series.

The Brief

The Brief

Create digital campaigns for two programs and new nutritional supplements. The campaigns should explain how the programs and supplements work together and find a way to talk about potentially sensitive topics like gut health in a comfortable way.

Create digital campaigns for two programs and new nutritional supplements. The campaigns should explain how the programs and supplements work together and find a way to talk about potentially sensitive topics like gut health in a comfortable way.

The Solution

The Solution

We took a down-to-earth approach and created marketing materials that felt welcoming. We used colors that you often see associated with healthy eating, and the language encouraged people to talk about personal health issues with BODi Super Trainer Autumn Calabrese.

We took a down-to-earth approach and created marketing materials that felt welcoming. We used colors that you often see associated with healthy eating, and the language encouraged people to talk about personal health issues with BODi Super Trainer Autumn Calabrese.

The Outcome

The Outcome

Nutrition expert Autumn Calabrese had wanted to create a diet program like "The 4 Week Gut Protocol" for a while. BODi was initially hesitant because of the focus on gut health, but the program ended up being really successful. It helped BODi become known for more than just workouts and established them as a stronger player in the wider health and wellness space.

Nutrition expert Autumn Calabrese had wanted to create a diet program like "The 4 Week Gut Protocol" for a while. BODi was initially hesitant because of the focus on gut health, but the program ended up being really successful. It helped BODi become known for more than just workouts and established them as a stronger player in the wider health and wellness space.

Industry

Industry

Entertainment

Entertainment

Deliveries

Deliveries

Website
Ad Banners
Social Media

Website
Ad Banners
Social Media

My Role

My Role

Lead Designer

Lead Designer