Silly Monsters and Cute Food
Silly Monsters and Cute Food
Silly Monsters and Cute Food
Connecting Fans with Film Franchises
Connecting fans with film franchises
Connecting Fans with Film Franchises
Client
Sony Pictures Animation
Industry
Entertainment
Deliveries
Social Media
Print Media
My Role
Creative Direction
and Design
Challenge
Challenge
Plan a multi-year social media strategy to promote Sony Pictures Animation and all its properties. Engage with animation fans and help establish new film characters.
Plan a multi-year social media strategy to promote Sony Pictures Animation and all its properties. Engage with animation fans and help establish new film characters.
Approach
Approach
Created content that honored the studio's history while promoting new theatrical releases.
Created content that honored the studio's history while promoting new theatrical releases.
Working closely with copywriters to maintain authentic character voices.
Working closely with copywriters to maintain authentic character voices.
Designed engaging social media assets for holidays and key milestones.
Designed engaging social media assets for holidays and key milestones.
Developed cross-promotional designs that leveraged other Sony properties.
Developed cross-promotional designs that leveraged other Sony properties.
Result
Result
I helped grow Sony Animation's social channels dramatically, achieving great engagement. The work maintained attention on the films while Sony was developing sequels and related projects.
I helped grow Sony Animation's social channels dramatically, achieving great engagement. The work maintained attention on the films while Sony was developing sequels and related projects.
