Silly Monsters and Cute Food
Silly Monsters and Cute Food
Silly Monsters and Cute Food
Connecting Fans with Film Franchises
Connecting Fans with Film Franchises
Connecting Fans with Film Franchises
Client
Client
Sony Pictures Animation
Sony Pictures Animation
Industry
Industry
Entertainment
Entertainment
Deliveries
Deliveries
Social Media
Print Media
Social Media
Print Media
My Role
My Role
Creative Director
Creative Director
The Ask
The Ask
Plan a multi-year social media strategy to promote Sony Pictures Animation and all its properties. Engage with animation fans and help establish new film characters.
Plan a multi-year social media strategy to promote Sony Pictures Animation and all its properties. Engage with animation fans and help establish new film characters.
The Solution
The Solution
I developed a social media strategy that included the following:
I developed a social media strategy that included the following:
Creating content that honored the studio's history while promoting new theatrical releases.
Creating content that honored the studio's history while promoting new theatrical releases.
Working closely with copywriters to maintain authentic character voices.
Working closely with copywriters to maintain authentic character voices.
Designing engaging social media assets for holidays and key milestones.
Designing engaging social media assets for holidays and key milestones.
Developing cross-promotional designs that leveraged other Sony properties.
Developing cross-promotional designs that leveraged other Sony properties.
The Outcome
The Outcome
I helped grow Sony Animation's social channels dramatically, achieving great engagement. The work maintained attention on the films while Sony was developing sequels and related projects.
I helped grow Sony Animation's social channels dramatically, achieving great engagement. The work maintained attention on the films while Sony was developing sequels and related projects.
