Nutrition by Legendary Athletes
Nutrition by Legendary Athletes
Nutrition by Legendary Athletes
Bringing Athlete Expertise to Nutrition
Bringing Athlete Expertise to Nutrition
Bringing Athlete Expertise to Nutrition
Client
Client
Ladder
Ladder
Industry
Industry
Nutrition Supplements
Nutrition Supplements
Deliveries
Deliveries
Social Media
Photography
Social Media
Photography
My Role
My Role
Creative Director
Creative Director
The Ask
The Ask
Create a marketing campaign for Ladder, a new sports nutrition brand co-founded by LeBron James and Arnold Schwarzenegger. The goal is to launch high-performance, NSF Certified for Sport workout supplements targeted at serious fitness enthusiasts through strategic social media advertising and athlete partnerships.
Create a marketing campaign for Ladder, a new sports nutrition brand co-founded by LeBron James and Arnold Schwarzenegger. The goal is to launch high-performance, NSF Certified for Sport workout supplements targeted at serious fitness enthusiasts through strategic social media advertising and athlete partnerships.
The Solution
The Solution
I developed a social media strategy that included the following:
I developed a social media strategy that included the following:
Creating content that honored the studio's history while promoting new theatrical releases.
Creating content that honored the studio's history while promoting new theatrical releases.
Working closely with copywriters to maintain authentic character voices.
Working closely with copywriters to maintain authentic character voices.
Designing engaging social media assets for holidays and key milestones.
Designing engaging social media assets for holidays and key milestones.
Developing cross-promotional designs that leveraged other Sony properties.
Developing cross-promotional designs that leveraged other Sony properties.
The Outcome
The Outcome
In a market saturated with questionable supplements, we positioned Ladder as a premium, trusted nutrition brand. By leveraging the credibility of internationally recognized athletes, we were able to stand out.
In a market saturated with questionable supplements, we positioned Ladder as a premium, trusted nutrition brand. By leveraging the credibility of internationally recognized athletes, we were able to stand out.
