Nutrition by Legendary Athletes

Nutrition by Legendary Athletes

Nutrition by Legendary Athletes

Bringing Athlete Expertise to Nutrition

Bringing Athlete Expertise to Nutrition

Bringing Athlete Expertise to Nutrition

The Ask

The Ask

Create a marketing campaign for Ladder, a new sports nutrition brand co-founded by LeBron James and Arnold Schwarzenegger. The goal is to launch high-performance, NSF Certified for Sport workout supplements targeted at serious fitness enthusiasts through strategic social media advertising and athlete partnerships.

Create a marketing campaign for Ladder, a new sports nutrition brand co-founded by LeBron James and Arnold Schwarzenegger. The goal is to launch high-performance, NSF Certified for Sport workout supplements targeted at serious fitness enthusiasts through strategic social media advertising and athlete partnerships.

The Solution

The Solution

I developed a social media strategy that included the following:

I developed a social media strategy that included the following:

  • Creating content that honored the studio's history while promoting new theatrical releases.

  • Creating content that honored the studio's history while promoting new theatrical releases.

  • Working closely with copywriters to maintain authentic character voices.

  • Working closely with copywriters to maintain authentic character voices.

  • Designing engaging social media assets for holidays and key milestones.

  • Designing engaging social media assets for holidays and key milestones.

  • Developing cross-promotional designs that leveraged other Sony properties.

  • Developing cross-promotional designs that leveraged other Sony properties.

The Outcome

The Outcome

In a market saturated with questionable supplements, we positioned Ladder as a premium, trusted nutrition brand. By leveraging the credibility of internationally recognized athletes, we were able to stand out.

In a market saturated with questionable supplements, we positioned Ladder as a premium, trusted nutrition brand. By leveraging the credibility of internationally recognized athletes, we were able to stand out.

Client

Client

Ladder

Ladder

Industry

Industry

Nutrition Supplements

Nutrition Supplements

Deliveries

Deliveries

Social Media
Photography

Social Media
Photography

My Role

My Role

Creative Director

Creative Director

Get in touch

Get in touch

anders@andersdahl.com

anders@andersdahl.com

anders@andersdahl.com

LinkedIn

LinkedIn

LinkedIn

310-739-6705

310-739-6705

310-739-6705