Nutrition by Legendary Athletes
Nutrition by Legendary Athletes
Nutrition by Legendary Athletes
Bringing Athlete Expertise to Nutrition
Bringing Athlete Expertise to Nutrition
Bringing Athlete Expertise to Nutrition
Client
Client
Ladder
Ladder
Industry
Industry
Nutrition Supplements
Nutrition Supplements
Deliveries
Deliveries
Social Media
Photography
Social Media
Photography
My Role
My Role
Creative Director
Creative Director
The Ask
The Ask
Create a marketing campaign for Ladder, a new sports nutrition brand co-founded by LeBron James and Arnold Schwarzenegger. The goal is to launch high-performance, NSF Certified for Sport workout supplements targeted at serious fitness enthusiasts through strategic social media advertising and athlete partnerships.
Create a marketing campaign for Ladder, a new sports nutrition brand co-founded by LeBron James and Arnold Schwarzenegger. The goal is to launch high-performance, NSF Certified for Sport workout supplements targeted at serious fitness enthusiasts through strategic social media advertising and athlete partnerships.
The Solution
The Solution
Managed photo and video shoots for nutritional products following consumer trends in fitness.
Managed photo and video shoots for nutritional products following consumer trends in fitness.
Worked with talent to maintain brand authenticity.
Worked with talent to maintain brand authenticity.
Created themed design campaigns.
Created themed design campaigns.
Made and delivered assets for own e-com site and Amazon
Made and delivered assets for own e-com site and Amazon
The Outcome
The Outcome
In a market saturated with questionable supplements, we positioned Ladder as a premium, trusted nutrition brand. By leveraging the credibility of internationally recognized athletes, we were able to stand out.
In a market saturated with questionable supplements, we positioned Ladder as a premium, trusted nutrition brand. By leveraging the credibility of internationally recognized athletes, we were able to stand out.
