Run Light Live Easy
Run Light Live Easy
Run Light Live Easy
Building a Brand Around the Joy of Slowing Down
Building a Brand Around the Joy of Slowing Down
Building a Brand Around the Joy of Slowing Down
Client
Client
Sollys
Sollys
Industry
Industry
Apparel
Apparel
Deliveries
Deliveries
Branding
Social Media
E-commerce
Branding
Social Media
E-commerce
My Role
My Role
Founder
Founder
The Ask
The Ask
Bring awareness to my own new casual running apparel brand using social media and community driven outreach.
Bring awareness to my own new casual running apparel brand using social media and community driven outreach.
The Solution
The Solution
Crafted a brand narrative that blends slowing down with staying active.
Crafted a brand narrative that blends slowing down with staying active.
Used an playful tone, that reflect my personality with self-deprecating messaging.
Used an playful tone, that reflect my personality with self-deprecating messaging.
Leaned into new AI capablities.
Leaned into new AI capablities.
Focused on natural casual energy in photos, avoiding overly stylized shoots in favor of authenticity.
Focused on natural casual energy in photos, avoiding overly stylized shoots in favor of authenticity.
Positioned Sollys as a brand for trail runners and weekend roamers, not competitive athletes.
Positioned Sollys as a brand for trail runners and weekend roamers, not competitive athletes.
The Outcome
The Outcome
Sollys is still in its early days, but it’s been a deep dive into every aspect of building a brand from scratch. I used it as a way to explore traditional design tools and AI systems together, combining them for faster, more diverse ideas.
Sollys is still in its early days, but it’s been a deep dive into every aspect of building a brand from scratch. I used it as a way to explore traditional design tools and AI systems together, combining them for faster, more diverse ideas.
