Active Leisure
Active Leisure
Active Leisure
Building a Brand Around the Joy of Slowing Down
Building a Brand Around the Joy of Slowing Down
Building a Brand Around the Joy of Slowing Down
Client
Client
Sollys
Sollys
Industry
Industry
Apparel
Apparel
Deliveries
Deliveries
Branding
Social Media
E-commerce
Branding
Social Media
E-commerce
My Role
My Role
Founder
Founder
The Ask
The Ask
Bring awareness to my own new casual apparel brand, using social media and community driven outreach.
Bring awareness to my own new casual apparel brand, using social media and community driven outreach.
The Solution
The Solution
Crafted a brand narrative that blends slowing down with staying active.
Crafted a brand narrative that blends slowing down with staying active.
Used an playful tone, that reflect my personality with self-deprecating messaging.
Used an playful tone, that reflect my personality with self-deprecating messaging.
Focused on natural casual energy in photos, avoiding overly stylized shoots in favor of authenticity.
Focused on natural casual energy in photos, avoiding overly stylized shoots in favor of authenticity.
Implemented a graphic style vintage in nature, a throw back to a simple time.
Implemented a graphic style vintage in nature, a throw back to a simple time.
The Outcome
The Outcome
Sollys is still in its early days, but I used it as a way to dive deep into every aspect of launching a brand. It challenged me to build everything from the ground up, from voice and visuals to social strategy and photography.
Sollys is still in its early days, but I used it as a way to dive deep into every aspect of launching a brand. It challenged me to build everything from the ground up, from voice and visuals to social strategy and photography.
