Cowabunga!

Cowabunga!

Cowabunga!

Beloved turtles show up everywhere on social

Beloved turtles show up everywhere on social

Client

Client

Client

Paramount Pictures

Industry

Industry

Industry

Entertainment

Deliveries

Deliveries

Deliveries

Social Media

My Role

My Role

My Role

Creative Direction
and Design

The Ask

The Ask

Due to my success with tribute parody content for Sony Pictures Animation, I was asked to generate excitement and awareness on social for the home entertainment release of Teenage Mutant Ninja Turtles (2014) blockbuster film.

The Solution

The Solution

  • Added existing TMNT character designs to keyart from other Paramount films.

  • Added existing TMNT character designs to keyart from other Paramount films.

  • Maintained TMNT language while honoring the parodied films original look and feel.

  • Maintained TMNT language while honoring the parodied films original look and feel.

  • Used hashtag #TurtleTakover to track impact.

  • Used hashtag #TurtleTakover to track impact.

The Outcome

The Outcome

The campaign generated great exposure across all social media and both Yahoo and other blogs featured the images. It extended the awareness of the release in an organic way and was shared without using paid media.