Cowabunga!
Cowabunga!
Cowabunga!
Beloved turtles show up everywhere on social
Beloved turtles show up everywhere on social
Beloved turtles show up everywhere on social
Client
Client
Client
Paramount Pictures
Industry
Industry
Industry
Entertainment
Deliveries
Deliveries
Deliveries
Social Media
My Role
My Role
My Role
Creative Direction
and Design
Challenge
Challenge
Due to my success with tribute parody content for Sony Pictures Animation, I was asked to generate excitement for the home entertainment release of Teenage Mutant Ninja Turtles (2014) blockbuster film.
Due to my success with tribute parody content for Sony Pictures Animation, I was asked to generate excitement for the home entertainment release of Teenage Mutant Ninja Turtles (2014) blockbuster film.
Approach
Approach
Added existing TMNT character designs to keyart from other Paramount films.
Added existing TMNT character designs to keyart from other Paramount films.
Maintained TMNT language while honoring the parodied films original look and feel.
Maintained TMNT language while honoring the parodied films original look and feel.
Used hashtag #TurtleTakover to track impact.
Used hashtag #TurtleTakover to track impact.
Result
Result
The campaign generated great exposure across all social media and both Yahoo and other blogs featured the images. It extended the awareness of the release in an organic way and was shared without using paid media.
The campaign generated great exposure across all social media and both Yahoo and other blogs featured the images. It extended the awareness of the release in an organic way and was shared without using paid media.
