Listen to Your Gut

Listen to Your Gut

Listen to Your Gut

Making Gut Health Approachable

Making Gut Health Approachable

Making Gut Health Approachable

Autumn Calabrese with green drink

Client

Client

BODi by Beachbody

BODi by Beachbody

Industry

Industry

Health and Fitness

Health and Fitness

Deliveries

Deliveries

Website
Online Games
Social Media

Website
Online Games
Social Media

My Role

My Role

Lead Designer

Lead Designer

The Ask

The Ask

Develop digital marketing campaigns for two programs and new nutritional supplements, highlighting their complementary nature while addressing sensitive health topics like gut health in an approachable manner.

Develop digital marketing campaigns for two programs and new nutritional supplements, highlighting their complementary nature while addressing sensitive health topics like gut health in an approachable manner.

The Solution

The Solution

We brought the message to life through

We brought the message to life through

  • Created warm, inviting marketing materials using natural, food-associated color palettes

  • Created warm, inviting marketing materials using natural, food-associated color palettes

  • Developed conversational, comfortable messaging that normalized health discussions.

  • Developed conversational, comfortable messaging that normalized health discussions.

  • Positioned BODi Super Trainer Autumn Calabrese as an approachable expert and guide.

  • Positioned BODi Super Trainer Autumn Calabrese as an approachable expert and guide.

  • Integrated educational elements to simplify complex nutritional concepts.

  • Integrated educational elements to simplify complex nutritional concepts.

The Outcome

The Outcome

After initial hesitation about focusing on gut health, BODi launched Autumn Calabrese's long-envisioned "The 4 Week Gut Protocol" and it's sister program "4 Weeks for Every Body" with remarkable success. The campaign expanded BODi's brand identity beyond fitness into comprehensive health and wellness, establishing stronger credibility in the broader wellness market.

After initial hesitation about focusing on gut health, BODi launched Autumn Calabrese's long-envisioned "The 4 Week Gut Protocol" and it's sister program "4 Weeks for Every Body" with remarkable success. The campaign expanded BODi's brand identity beyond fitness into comprehensive health and wellness, establishing stronger credibility in the broader wellness market.