Smart Workouts, Gut Awareness
Smart Workouts, Gut Awareness
Smart Workouts, Gut Awareness
Combining groundbreaking gut health program with no impact workouts
Combining groundbreaking gut health program with no impact workouts
Combining groundbreaking gut health program with no impact workouts
Client
Client
BODi by Beachbody
Industry
Health and Fitness
Deliveries
Website
Social Media
Streaming
My Role
Lead Design
The Ask
The Ask
Develop digital marketing campaigns for two programs and new nutritional supplements, highlighting their complementary nature while addressing sensitive health topics like gut health in an approachable manner.
Develop digital marketing campaigns for two programs and new nutritional supplements, highlighting their complementary nature while addressing sensitive health topics like gut health in an approachable manner.
The Solution
The Solution
Created warm, inviting marketing materials using natural, food-associated color palettes.
Created warm, inviting marketing materials using natural, food-associated color palettes.
Designed assets for streaming platform.
Designed assets for streaming platform.
Developed conversational, comfortable messaging that normalized health discussions.
Developed conversational, comfortable messaging that normalized health discussions.
Positioned BODi Super Trainer Autumn Calabrese as an approachable expert and guide.
Positioned BODi Super Trainer Autumn Calabrese as an approachable expert and guide.
Integrated educational elements to simplify complex nutritional concepts.
Integrated educational elements to simplify complex nutritional concepts.
The Outcome
The Outcome
After initial hesitation about focusing on gut health, BODi launched Autumn Calabrese's long-envisioned "The 4 Week Gut Protocol" and it's sister program "4 Weeks for Every Body" with remarkable success. The campaign expanded BODi's brand identity beyond fitness into comprehensive health and wellness, establishing stronger credibility in the broader wellness market.
After initial hesitation about focusing on gut health, BODi launched Autumn Calabrese's long-envisioned "The 4 Week Gut Protocol" and it's sister program "4 Weeks for Every Body" with remarkable success. The campaign expanded BODi's brand identity beyond fitness into comprehensive health and wellness, establishing stronger credibility in the broader wellness market.
