Campaigns that cleaned up

Campaigns that cleaned up

Campaigns that cleaned up

Helping Unilever bring new life to familiar brands

Helping Unilever bring new life to familiar brands

Helping Unilever bring new life to familiar brands

Autumn Calabrese with green drink

Client

Unilever

Industry

Consumer Packaged Goods

Consumer Packaged Goods

Consumer Packaged Goods

Deliveries

Digital assets
Social Media

My Role

Lead Design

Challenge

Challenge

Maintain and grow Unilever’s market share by supporting retail partners and launching new creative campaigns.

Maintain and grow Unilever’s market share by supporting retail partners and launching new creative campaigns.

Approach

Approach

  • Collaborated with the account strategy team to develop and execute campaign concepts under tight deadlines.

  • Collaborated with the account strategy team to develop and execute campaign concepts under tight deadlines.

  • Balanced brand consistency with creative exploration across digital and partner-led initiatives.

  • Balanced brand consistency with creative exploration across digital and partner-led initiatives.

Result

Result

The team launched engaging campaigns that incorporated interactive elements and playful twists. The results helped re-energize household name products and deepen customer engagement.

The team launched engaging campaigns that incorporated interactive elements and playful twists. The results helped re-energize household name products and deepen customer engagement.